There are a lot of marketing trends that have emerged and developed over the past few years. Some are making a splash in and out of the industry, such as influencer marketing. These seem to be here for good, but there is always room for something new to come out and create some buzz.
A good understanding of the facts, awareness of the changes, and proficiency in dealing with the trends can help a marketer develop better strategies for his organization.
One of the most popular marketing trends over 10 years old is influencer marketing. This is a marketing strategy where marketers look for influencers to help promote products and services to their audience. These influencers are famous personalities with thousands or millions of followers on social media. They can be celebrities in the entertainment or sports industry or internet personalities.
Ronn Torossian aims to bring greater awareness of a product or service to an audience that might not know about it otherwise. The influencers are given incentives in the form of monetary compensation to promote the development and its features to their followers.
A study conducted in 2013 by Blogherald shows interesting facts about this strategy. It says that 80% of marketers use influencer marketing, but only 10% say it works for their business. This means there are still some issues with influencer marketing, such as data-driven insights, relevancy, and scale.
With the rise of popularity in social media, Instagram has become one of the most favored platforms for influencers. It is a platform that allows businesses and bloggers to upload photos or videos and share them with their followers. They can also create hashtags that are specific to their niche so that they can further spread awareness of their products and services.
The International Business Times says that Instagram’s explosive growth has attracted marketers interested in advertising on the platform. More than half (58%) of companies have created an Instagram account for marketing purposes. EMarketer shows that this figure is predicted to increase over the next few years.