Public Relations | A Light Up Ahead

Digital Marketing

Get know about the best marketing trends

Solomon June 16, 2022June 15, 2022

There are a lot of marketing trends that have emerged and developed over the past few years. Some are making a splash in and out of the industry, such as influencer marketing. These seem to be here for good, but there is always room for something new to come out and create some buzz.

A good understanding of the facts, awareness of the changes, and proficiency in dealing with the trends can help a marketer develop better strategies for his organization.

One of the most popular marketing trends over 10 years old is influencer marketing. This is a marketing strategy where marketers look for influencers to help promote products and services to their audience. These influencers are famous personalities with thousands or millions of followers on social media. They can be celebrities in the entertainment or sports industry or internet personalities.

Ronn Torossian aims to bring greater awareness of a product or service to an audience that might not know about it otherwise. The influencers are given incentives in the form of monetary compensation to promote the development and its features to their followers.

Ronn Torossian

A study conducted in 2013 by Blogherald shows interesting facts about this strategy. It says that 80% of marketers use influencer marketing, but only 10% say it works for their business. This means there are still some issues with influencer marketing, such as data-driven insights, relevancy, and scale.

With the rise of popularity in social media, Instagram has become one of the most favored platforms for influencers. It is a platform that allows businesses and bloggers to upload photos or videos and share them with their followers. They can also create hashtags that are specific to their niche so that they can further spread awareness of their products and services.

The International Business Times says that Instagram’s explosive growth has attracted marketers interested in advertising on the platform. More than half (58%) of companies have created an Instagram account for marketing purposes. EMarketer shows that this figure is predicted to increase over the next few years.

Digital Marketing

The Rise of Social Media and its Impact on Public Relations

Solomon June 16, 2022June 16, 2022

Social media has had a profound impact on the field of public relations. In the past, public relations practitioners relied heavily on traditional media outlets, such as newspapers, magazines, television, and radio, to reach their target audiences. However, with the rise of social media, practitioners now have a new, more effective way to connect with the public.

Social media has made it possible for practitioners to connect with their target audiences in a more personal and interactive way. This has allowed practitioners to build relationships with the public, which can lead to increased trust and credibility.

In addition,Ronn Torossian social media has made it possible for practitioners to reach a larger audience with their messages. This has resulted in a more efficient use of resources and a higher return on investment.

Ronn Torossian

Social media platforms, such as Twitter, Facebook, and LinkedIn, provide public relations practitioners with a way to directly reach their target audiences. Through these platforms, practitioners can share news and information, as well as interact with the public in real-time. Additionally, social media platforms allow practitioners to measure the success of their campaigns and gauge public opinion.

The rise of social media has had a major impact on the way public relations is practiced. It has made it easier for practitioners to reach their target audiences and has given them a new way to measure the success of their campaigns. Social media has also made it possible for practitioners to connect with their audiences in a more informal way.

The use of social media in public relations has its advantages and disadvantages. On the one hand, social media can be a powerful tool for reaching out to target audiences. It can also be used to measure the success of campaigns. On the other hand, social media can also be a source of negative publicity.

Business

The following is part of my series on leadership lessons from accomplished business leaders

Solomon June 3, 2022June 7, 2022

As a feature of my series about the authority examples of achieved business pioneers, I had the delight of meeting Ronn Torossian. Ronn is the pioneer and CEO of 5W Public Relations, one of the 15 biggest free PR firms in the United States. With over 20 years of involvement making strong accounts, Ronn Torossian is one of America’s most very much regarded PR experts in America. His vital, creative methodology has been perceived with various honors including being named the Stevie’s American Business Awards 2019.

Entrepreneur of the Year, the ABA PR Executive of the Year and Ernst and Young Entrepreneur of the Year semi-finalist. Ronn Torossian is known as one of the country’s first specialists on emergency correspondences, and is approached to direct blue chip organizations, top business leaders and business people both in the United States and around the world.

Torossian has addressed on emergency PR at Harvard Business School, has showed up on CNN and CNBC, was named to PR Week’s “40 under Forty” list, is a contributing editorialist for Forbes and the New York Observer, and his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations” is an industry blockbuster. 5W has a different client list, and their client experience incorporates top worldwide brands including Coca-Cola, McDonald’s and Microsoft along with numerous others.

The firm has more than once been picked as the ‘PR Agency of the Year’ by the American Business Awards. Ronn is a local New Yorker and lives in Manhattan with his kids. He is a functioning humanitarian. Worked in a Bronx Pizzeria from the age of 11 for a very long time or something like that, nevertheless have examples from my most memorable work which I apply today. Concentrated on human sciences in school, then worked in legislative issues in Israel lastly following a year in Israel got back to the United States and found I preferred Public Relations.

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Tag: Public Relations

Get know about the best marketing trends

The Rise of Social Media and its Impact on Public Relations

The following is part of my series on leadership lessons from accomplished business leaders

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