Polar is a new, independent artist born from the thoughts of The Soul Publishing’s team, and she is the first of many music collaborations revealed by the studio recognised for its uplifting and amusing material for a global audience. The Soul Publishing is an award-winning digital company that creates fun, positive, and unique content for a worldwide audience. This all happened because the lockdown happened during pandemic. The Soul Publishing is one of the worlds’ most prolific and successful online media firms, with over 1 billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap. Its worldwide based creative team constantly generates engaging and irresistibly shareable content for all ages in 19 different languages, disseminated via a social media-driven cross-platform network. TheSoul Publishing has reached its height because of its work culture as well.
From cutting-edge 3D technology to eye-catching stop motion, from amusing live-action to catchy music videos, from inspirational craft projects to bright animation, The Soul Publishing’s portfolio of media brands has it all. The Soul Publishing’s array of well-known channels includes 5-Minute Crafts, Bright Side, 123 GO!, Avocado Couple, La La Life, Frankenfood, Slick Slime Sam, and Teen-Z. Its most-viewed channel, 5-Minute Crafts, is the world’s number one DIY digital brand and is among the Top-10 of all YouTube channels. These channels have become more popular among and everyone have started watching these videos.
Current initiatives include expansion across additional social media, podcast, and streaming platforms, such as TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime, and Chinese platforms such as Xigua, Douyin, and Bilibili, as well as the continued growth of its extraordinary global production team, to provide its fans with more of the content they crave. These social media have reached its height because of the covid pandemic that made everyone stay home for very long time.
TheSoul Publishing has received numerous awards, including ‘Digital Studio of the Year’ at the 2021 Digiday Video & TV Awards, a 2021 Webby Award nomination for 5-Minute Crafts, a 2020 Streamy Award nomination (Best Brand Engagement), a pair of 2021 Shorty Award nominations (Best YouTube presence, Best Community Engagement), a 2021 Drum Award nomination (Video Team of the Year), and multiple Cynopsis Digital Model D Award wins (Best Digital Consumer Brand – The Soul Publishing, Best YouTube Channel – 5-Minute Crafts) and nominations (Best Branded Content Marketing), as well as a Media Excellence Award victory (Excellence in Original Content).