TheSoul Publishing is a rapidly expanding online media firm that creates entertaining material for a worldwide reach. TheSoul Publishing’s main headquarter and global organizational group are in Cyprus, with extra office spaces in Europe, Russia, and the United States — and also over 1000 amazing team staff involved remotely all around the world — and are led by CEO & co-founders Pavel Radaev and Marat Mukhametov, both of Russian roots.

Bright Side, 5-Minute Crafts, 7-Second Riddles, 123 Go! Avocado Couple, Frankenfood, Smart Banana, and Doodland are among their most prominent media networks on Fb, YouTube, and Instagram. They create content in other languages, including Spanish, German, Portuguese, French, Russian, Arabic, Italian, Japanese, and English. Outside of the U. S., they spend more than 90% of our worldwide watch time.

TheSoul’s sales figures are outstanding. As per data available to the community on the YouTube channels, its most popular streams have millions of subscribers and unimaginable views.

What does soul Publishing suggest for all the publishers?

⦁ Worldwide connections

Localization has also been a critical tool for the publishing company, which interprets its information in many languages. With team workers in 70 countries and an effective remote workflow structure, they can effortlessly modify a single video idea into numerous languages to deliver viewers material in the languages they choose, on the technologies they like. Worldwide, conceptions are generated, for each brand has its motivated workforce that develops ideas and concepts.

⦁ Lessons for several other publishers

They are optimistic about the future and believe that the publisher’s concentration on pleasant, widely attractive short content has brought good fortune at a time when many viewers are consciously looking for better news to offset the widespread terrible news from the Covid-19 outbreak.

They mention the publisher’s historical dependence on working remotely as an additional benefit at a period when several offices around the globe are shut. While working remotely was a fairly new concept for several firms throughout the pandemic, it has been a critical business component for many years. They expect 80 percent of their staff to keep working online in the future.

Furthermore, they believe that the single crucial component in a publisher’s profitability is their need to be creative, dynamic, and adaptable. They would advise other companies to be agile and prepared to adapt to ever-changing consumers and technologies.

⦁ Investigating new platforms

The publisher’s versatility and readiness to seek out and explore new systems and events have also helped tremendously.